苹果的欢乐圣诞节

Given the blow-out and iPads sales Apple (AAPL) in its 2011 -- up 128% and 111% year over year, -- the Wall we've that to slow in the that ends . They think Apple's Q1 2013 is going to be what they call a "tough ," and they're , on , for year-over-year unit sales of 28% for the and 48% for the iPad.

But some of the data in from sales that those may be too . In :

that 17 Apple iOS and (GOOG) were on Day, up 250% from 2011. , ,doesn't tell us how many of those were and how many were .

's data was more . It a "very appy" Day that saw on Apple's App Store 87% year over year. While less than the 3X in 2011, it a bump in unit sales that the is .

One more stat, this one , which ad from ' in the pre- week of Dec. 8-14. Their data are shown, as usual, on a scale of 100 iPad ."-seven of the web in North is by iPad," is how 'sGabe the chart below.'sJohn puts it in terms:

"For every 100 web on an iPad, a gets 5, a gets 3, and a gets 0.22"

2011年节日季，与iPad销量年比分别增加128%和111%。考虑到去年的火爆情况，本刊调查的华尔街分析师们认为，截至上周六结束的本年度节日季，与iPad超快的增长速度可能会大幅放缓。分析师认为，苹果公司（Apple）在2013年第1季度的表现很难达到同期水平，他们预测，与iPad的同比单位销量平均增幅分别为28%与48%。

不过，节日销售数据却证明，这些预测可能太过保守。尤其是：

调研公司 报告称，圣诞节当天，共有1,700万台iOS和谷歌（）安卓设备被激活，同比增长了250%。不过，很可惜，的报告并未详细说明安卓与苹果设备各自的激活量。

来自分析公司的数据则更加详细地披露了不同平台的具体数据。报告称，今年圣诞节对于苹果公司来说是“非常快乐”的一天，它的应用商店下载量同比增长了87%。虽然与在2011年公布的3倍增长幅度逊色不少，但这也表明，苹果设备的单位销量远远高于华尔街的预测。

另外一项统计数据来自移动广告网站，该网站统计了圣诞节之前的12月8日- 14日期间，各大制造商的平板设备产生的广告曝光次数。数据与往常一样，以iPad产生100次曝光为标准来衡量。的加布·多恩尼尼对下图的解释是：“北美地区87%的平板电脑网络流量通过iPad产生”。而科技博客的约翰·科伊特赛的解读更加直白：

“iPad每产生100次网页访问次数，产生5次，产生3次，仅有0.22次”

Given the blow-out and iPads sales Apple (AAPL) in its 2011 -- up 128% and 111% year over year, -- the Wall we've that to slow in the that ends . They think Apple's Q1 2013 is going to be what they call a "tough ," and they're , on , for year-over-year unit sales of 28% for the and 48% for the iPad.

But some of the data in from sales that those may be too . In :

that 17 Apple iOS and (GOOG) were on Day, up 250% from 2011. , ,doesn't tell us how many of those were and how many were .

's data was more . It a "very appy" Day that saw on Apple's App Store 87% year over year. While less than the 3X in 2011, it a bump in unit sales that the is .

One more stat, this one , which ad from ' in the pre- week of Dec. 8-14. Their data are shown, as usual, on a scale of 100 iPad ."-seven of the web in North is by iPad," is how 'sGabe the chart below.'sJohn puts it in terms:

"For every 100 web on an iPad, a gets 5, a gets 3, and a gets 0.22"

译者：刘进龙/汪皓